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  GROWING YOUR BUSINESS BY MANAGING HUMAN EMOTIONS THROUGH EMOTIONAL INTELLIGENCE   Emotion is a vital component of human decision-making. Human beings are not entirely rational in their decision-making. We often will make decisions based on emotions and, then, rationalize why we did it later with logic. Studies show that 95% of our decisions are taken at the subconscious level. Given the subconscious nature of influence, it is important that consumers are aware of the various principles pertaining to neuroscience practice. How customers remember their experience will be tied directly to the emotions they felt. Emotions drive or destroy value for a business, and often in hidden ways. Emotions influence our desire to buy or not to by, what we choose from a company’s offerings, what we remember and share about the experience; and perhaps most importantly, whether we will be loyal to a brand. Emotion is a key element but more often is missing from our radar. When companies ...

               The Dying Tree of Life The tree of life also known as Kalpa tree is dying. Its leaves h ave almost dried and are infected by diseases. They have lost colour and changed shape. The tree is bearing fruits of misfortune and has grown thorns of grief. Is it the lush green leaves, colorful flowers and was laden with sweet and juicy fruits of joy and fortune for all.                                                                                                                     Let’s take a closer look. The tree has become completely hollow from inside… the sam...

  Seeing into Being   Is it possible to see a better world into being? The answer for the Brah ma Kumaris is a resounding ‘YES’. Our philosophy and spiritual practice is based on the understanding that, as the world. Seeing the best in ourselves and others, consistently over time, we will transform our individual consciousness. Then the practical collective expression of our better selves will create a better world to live in.           We come to the idea of seeing with the experience of our physical eyes, which allow us to see what is in front of us. However, the worlds which feel so real that they transport us into new experiences.           Seeing into being describes the power of the human mind To create through use of the imagination.     Inner seeing is, in fact, a prerequisite to bringing something into being. An architectural framework is built with imagin...

  ...<High-rise or High Risk?>... Most of the urban skyline in cities around the world is characterized by high-rise buildings. These tall structures have become a symbol of modern civilization and progress. The High-rise buildings came up to resolve the increasing pressure of housing in high population density urban areas. But in several cases these concrete jungles have sprouted mindlessly, with scant regard to the overall wellness of people who live in them.                                                    The history of high-rises may be traced back to the pyramids of Egypt (about 48 storey’s in height). In modern history, tall structures were not built until the late 1600s, apart from a few Roman apartment buildings of six or seven storey’s and Europe’s Gothic cathedrals. Tall buildings with iron skeletons began to be const...